Goldnuss
Goldnuss creates practical and inspirational resources for homemakers, who wish to retreat into a world of knitting.
We developed a branding system that honours a sense of handmade nostalgia and is complimented by a versatile and moody colour palette.
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We created a flexible toolkit of logo marks to be freely employed in brand projects ranging from knitting patterns and product tags to digital usage.
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The illustration style is reminiscent of an apothecary aesthetic, relating the brand image to a wider practices of embracing the handmade in everyday life.
